Biography

Chia-Yen Yeh (Katie) is an award-winning content creator and creative strategist based in London. With a background in visual communication and consumer behaviour, she specialises in crafting engaging stories that connect brands with audiences through content creation, social media strategy, and experiential marketing.

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Her work has been internationally recognised, earning two International Photography Awards (IPA) in Conceptual Advertising and an Official Selection (2022) for her ability to merge visual storytelling with emotional impact.

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Katie currently serves as an International Brand Ambassador for Deliveroo under Raptor Marketing, representing global campaigns and live event activations. She has also collaborated with Amazon Fashion and other lifestyle brands, developing creative campaigns that fuse aesthetics, culture, and strategy.

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Passionate about bridging creativity and brand purpose, Katie continues to explore how visual narratives and real-world experiences shape meaningful brand connections.