Life label

This work awarded by 2022 Official International Photography Award (IPA) in Advertising Conceptual.
This project is investigate into the labels given to women that reflect standards imposed onto women by society. My series of photographs explores the label of the ‘Successful Women’, through the depiction of strangeness and alienation in my images I represent how it is difficult for a woman to be successful in the eyes of others, and when she reaches success, it is difficult to become accepted. Through my work, I critique the unfair way society treats women, and highlight the danger of labels.